On Thursday, I had the pleasure of attending the launch of Gok Wan's Spring/Summer lingerie line for Simply Yours. Held in The Powder Room, the event consisted of breakfast with Gok and his team along with Chase and other PR people. The Powderpuff Girls were on hand with food and drinks, with the option of a complimentary manicure.
After a treacherous six hours of travelling, we arrived in London and set out to find a shop that was open. Leaving Middlesbrough at midnight, I was wearing a tube skirt but upon arriving in London, I appeared to be wearing a hula hoop! So, after making the trip to Oxford Street at 8am, we had to wait in the cold for half an hour for the only shop that opened before nine, Primark. Running in and out, I managed to grab a new skirt and change before making a quick dash to Soho.
We arrived at the boutique just after nine to be greeted by Chase PR and a group of gorgeously clad Powderpuff Girls. Making the descent downstairs, we were presented with racks of beautiful lingerie, rows of delicate teacups and the captivating presence of Gok Wan. After introductions and with drinks in hand, we were told the story of how the latest lingerie collection came to be.
Hearing the inspiration and the desire to create a collection that women not only felt comfortable, but sexy in was gratifying to hear. When designing and creating the new range of lingerie and shapewear, Gok's attention was on emphasis rather than concealment. The exposed industrial lines on some of the garments express a hint of honesty, a sort of blasé expression of yes, I am wearing shapewear and yes, I am still sexy. The gorgeous Chinese silk pattern adorning some of the pieces is a nod to Gok Wan's heritage, inspired by his parents but the sheer back of the body takes away any lingering thoughts of mum and dad he assured us! The famous Banger Booster Bra is back (picture 6), redesigned and overly structured to give the bangers that extra boost whatever their size! Inspired by the 50's the underwear is feminine and empowering with beautiful attention to detail, such as the delicate frills and lace.
The underwear is truly gorgeous, with a variety of pieces to suit every woman regardless of size or budget. Launching on the 27th of February, the collection ranges from a 30B to a 46G and a size 10-32 bottom. Overall, I thoroughly enjoyed the experience and am so glad I had the opportunity to go. A huge thank you to Sheena and the Chase PR team for inviting me.